Business

Business Department Menu

CONTACT US

300 Jay Street
Room N-1012
Brooklyn, NY 11201

Phone: 718-260-5773

Fax: 718-260-5774

Marketing Management and Sales/AAS

The Marketing program is designed for the student interested in dynamic careers in the 21st century. Today’s marketing student must prepare for tomorrow’s business opportunities and be educated and sensitive to cultural diversity, environmental concerns, technological changes and ethical issues to facilitate the exchange of goods and services in the global marketplace.

Students in management and sales are introduced to careers in marketing management, professional selling, sales management, market research, supply chain management, direct marketing, entrepreneurship and advertising. In addition to the specialized courses, the curriculum offers general business subjects to broaden the students’ competence required in business and industry today. Among the employers of graduates of this program are: General Foods Corporation, Prudential Financial Services, New York Life Insurance Company, Gallo Wine, Procter and Gamble, TD Bank, JPMorgan Chase, United Parcel Service, Staples, Virgin Atlantic Records, Crate and Barrel, Abercrombie and Fitch, PepsiCo, Essence Magazine, New York City Transit Authority and Sprint.

Graduates have a history of success in business including advancing to executive positions and/or becoming entrepreneurs of their own business. Many continue their education and receive baccalaureate degrees.

Learning Outcomes in Marketing Management and Sales

The Marketing Management and Sales program at City Tech will help students learn:

  • How to be prepared for a wide range of business opportunities in marketing’s fast paced and highly competitive world.
  • How to obtain a career in fields such as marketing management, marketing research, professional selling and advertising.
  • Hands on experience through field trips and special tours that enhance the overall learning experience.
  • How to further your college career by transferring to a senior college to acquire a baccalaureate degree.

GENERAL EDUCATION COMMON CORE1

21-22 CREDITS

I - REQUIRED CORE2 (3 COURSES, 9-10 CREDITS)*


English Composition (1 course, 3 credits)

ENG 1101 English Composition I 3

Mathematical and Quantitative Reasoning (1 course, 3-4 credits)

MAT 1190

MAT 1275 or higher3
Quantitative Reasoning
OR
College Algebra and Trigonometry (MAT 1275 strongly recommended)
3

4

Life and Physical Sciences (1 course, 3 credits)

Any Approved Course 3

II - FLEXIBLE CORE (4 COURSES, 12 CREDITS)*

In addition to the two required courses listed below, select one course each from any two of the other four areas; no more than two courses may be selected from any discipline. 6

Individual and Society

ECON 1401 Microeconomics 3
COM 1330 or higher Public Speaking 3

World Cultures and Global Issues

Any Approved Course

US Experience in its Diversity

Any Approved Course

Creative Expression

Any Approved Course

Scientific World

Any Approved Course

Writing Intensive Requirement4

Students at New York City College of Technology must complete two courses designated WI for the associate level, one from GenEd and one from the major; and two additional courses designated WI for the baccalaureate level, one from GenEd and one from the major.

PROGRAM-SPECIFIC DEGREE REQUIREMENTS 39-40 CREDITS*
ACC 1162

ACC 1101
Elements of Accounting
OR
Principles of Accounting
3

4
BUS 1122 Business Law 3
BUS 2339 Financial Management 3
BUS 2341 Financial Forecasting 3
BUS 24255 Business Management 3
MKT 1100 Essentials of Marketing 3
MKT 1102 Principles of Selling 3
MKT 1210 Marketing Research 3
MKT 1212 Consumer Behavior 3
MKT 1214 Advertising 3
MKT 2300

MKT 2327
Direct Marketing and Interactive Marketing
OR
Entrepreneurship
3
MKT 2373

MKT 24106
Supply Chain Management
OR
Marketing Management
3
MKT 24146 Sales Management 3
ECON 1401 Microeconomics Met as GenEd
ENG 1101 English Composition I Met as GenEd
MAT 1190

MAT 1275 or higher3
Quantitative Reasoning
OR
College Algebra and Trigonometry (MAT 1275 strongly recommended)



Met as GenEd
COM 1330 Public Speaking or higher Met as GenEd
TOTAL PROGRAM-SPECIFIC REQUIRED AND ELECTIVE COURSES 39-40
TOTAL NYSED LIBERAL ARTS AND SCIENCE CREDITS 20-21
TOTAL CREDITS REQUIRED FOR THE DEGREE 60

1 Although students enrolled in AAS programs are not required to meet all of the CUNY Pathways requirements, the college and program general education requirements are organized by Pathways categories to inform students of their standing should they transfer to a CUNY baccalaureate program.

2 Specific courses listed indicate double duty courses, i.e., program degree requirements that also meet general education requirements in that category.

3 Students who choose to take a more advanced mathematics course, e.g., MAT 1375, may increase their total number of credits for the degree by at least 1 credit. In addition, students without the requisite math background to enter MAT 1375 must take MAT 1175, and/or MAT 1275 in preparation, depending on initial placement. This will increase the number of required credits for the degree by 4-8.

4 A semester-specific list of writing intensive courses is available online at the City Tech Pathways website.

5 A potential substitute for BUS 2425 is IS 901 (required: a 3.0 minimum GPA and departmental permission).

6 Potential substitutes for MKT 2410 and MKT 2414 are BUS 3525 and MKT 2373. Only one of these courses may be substituted per student.

7 The number of elective credits will vary depending upon students’ choices in the General Education Common Core and Accounting.

* The sum of all credits for the degree must add up to at least 60.