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Room N-1012
Brooklyn, NY 11201

Phone: 718-260-5773

Fax: 718-260-5774

Business & Technology of Fashion/BS

The Bachelor’s degree in the Business and Technology of Fashion (BTF) was created for students desiring to begin and develop careers in the fashion industry. The program provides a clear pathway into many employment opportunities coupled with basic business skills and a sequence of required and elective liberal arts courses. The core curriculum provides insight into the sociological and psychological factors which influence fashion interest and demand in today’s global market. With a rare focus on both business and technology, it is perfectly placed at City Tech, where we are able to take advantage of the technological strengths of the college in all of the forwardlooking high-tech approaches that are defining tomorrow’s economy.

The program requires 120 credits, and graduates will receive a Bachelor of Science degree in the Business and Technology of Fashion. Distinct modules allow students to select a specialization track attuned to progressive industry models and career opportunities. Current modules include Global Fashion, Innovation in E-Commerce and Fashion Merchandising Administration. Entry-level careers for graduates include merchandising, stylists, bloggers and sale associates. Some graduates may progress to positions as buyers, e-commerce executives, product line manager and fashion forecasters.

Progression in the Business and Technology of Fashion Program:

For progression in the curriculum,

  • A minimum grade of “C” must be earned in each course designated with the prefix BUF, BUS, or MKT.
  • Students must maintain a 2.5 GPA. A student falling below 2.5 will have one semester to resolve this deficit.

If a student fails to meet the above requirements, he/she will be required to withdraw from the BTF curriculum.

Learning Outcomes for the BS in the Business and Technology of Fashion include:

  • Identifying and applying general business practices to the specifics of the fashion industry.
  • Navigating modern fashion industry electronic resources, including e-commerce and social networking.
  • Gaining knowledge of the fundamentals of business, including finance and accounting.
  • Distinguishing between domestic and international processes, and adapting to inevitable changes in the fashion industry.
  • Applying knowledge about the roles and functions of fashion industry sectors in which products are developed, sourced, produced, marketed, sold, and consumed.

This program is unique within CUNY, and extremely unusual in its focus on both business and technology. It is perfectly placed at City Tech, able to take advantage of the strengths of the College in all of the forward-looking high-tech approaches that define tomorrow’s economy.

The program requires 120 credits, and graduates will receive a Bachelor of Science degree in the Business and Technology of Fashion. Entry-level careers for graduates include merchandiser, stylists, bloggers and sale associates and graduates may progress to buyers, e-commerce executives, product line manager, and fashion forecaster.

Distinct modules allow students to select a specialization track attuned to progressive industry models and career opportunities. Current modules include Global Fashion, Innovation: E-Commerce, and Fashion Merchandising Administration.

WHY NEW YORK

New York City is one of the global centers of the fashion industry. The fashion industry employs over 180,000 New Yorkers, paying $11 billion in wages. Regardless of ups and downs in the economy, the retail and apparel sales sector sees continuous growth, creating great careers related to the business aspects of fashion, in fields including Advertising, Retail Management, Financing, Marketing, and Merchandising.

WHY CITY TECH

What marks every program at City Tech is a strong emphasis on hands-on learning. It is a College that devotes more of its space to specialized labs than to general purpose classrooms. This program is no exception. Students will do significant work with emerging and cutting-edge technologies, included in laboratory courses in Textiles, Visual Merchandising, Merchandising and Marketing in Digital Platforms, Fashion Buying Technologies, and E-commerce and Global Marketing. They will develop the professional skills demanded by an ever-changing global environment, with vastly expanded challenges and opportunities.

WHY YOU

Payscale, a company that looks at salaries, lists City Tech in the top three colleges nationally for the salary potential of graduates. In the heart of Downtown Brooklyn, at the edge of the Tech Triangle, City Tech is the largest public college of technology in the Northeast. Students benefit from the low cost and convenient admission procedures of The City University of New York. The program is approved by the New York State Department of Education, and students can receive all federal and New York state financial aid for which they are eligible.

ARE YOU IN?

For additional information, contact our Program Director, Dr. Alyssa Dana Adomaitis, at 718-260-5757 or AAdomaitis@citytech.cuny.edu.

Already a college student? You can discuss transfer opportunities with our Marketing Coordinator, John Dixon at 718-260-5768 or JDixon@citytech.cuny.edu.

For direct admission spring 2017, visit www.citytech.cuny.edu/admissions. For Fall 2017 admission, go to www2.cuny.edu/admissions/apply-to-cuny.

GENERAL EDUCATION COMMON CORE

42 CREDITS

I - REQUIRED CORE (4 COURSES, 12 CREDITS)


English Composition (2 course, 6 credits)

ENG 1101 English Composition I 3
ENG 1121 English Composition II 3

Mathematical and Quantitative Reasoning (1 course, 3-4 credits)

MAT 1190 or higher 3-4

Life and Physical Sciences (1 course, 3-4 credits)

Any Approved Course
(CHEM 1000 Principles of Chemistry recommended1)
3-4

II - FLEXIBLE CORE (6 COURSES, 18 CREDITS)

From the list of approved courses select one course from each of the following areas; no more than two courses may be selected from any discipline.

World Cultures and Global Issues

Any approved course 3

US Experience in its Diversity

Any Approved Course 3

Creative Expression

Any Approved Course 3

Individual and Society

Any Approved Course 3

Scientific World

Any Approved Course 3
One additional course from any group 3

III - COLLEGE OPTION REQUIREMENT2 (12 CREDITS)

One course in Speech/Oral Communication3 3
One interdisciplinary Liberal Arts and Sciences course 3
Two additional liberal arts courses 6

In meeting their general education requirements overall, students must take at least one advanced liberal arts course or two sequential courses in a foreign language

Writing Intensive Requirement

Students at New York City College of Technology must complete two courses designated WI for the associate level, one from GenEd and one from the major; and two additional courses designated WI for the baccalaureate level, one from GenEd and one from the major.

PROGRAM SPECIFIC LIBERAL ARTS COURSES

18 CREDITS

Liberal Arts Courses4 (18 credits)

ARTH 1103 Survey of Art History 3
ARTH 1102 / HIS 1204 20th Century Dress and Culture 3
ECON 1101 Macroeconomics 3
SBS 3201 Gender, Dress, and Society 3
One Liberal Arts Course from one of the Modules 3
CST 1101 Problem Solving with Computers (Innovation in Ecommerce)
PSY 3407 Psychology of Visual Perception (Fashion Merchandising Administration)
HIS 1103 Modern Western Civilization (Global Fashion)

Liberal Arts course (selection based on Individual Module design)

Select one from the following courses 3
ANTH 1101 Introductory Anthropology
PSY 1101 Introduction to Psychology
SOC 1101 Elements of Sociology

Elective Liberal Arts Courses Credits to equal or exceed 605 0-18

PROGRAM-SPECIFIC DISCIPLINE DEGREE REQUIREMENTS:

60 CREDITS

General Business and Marketing Courses (5 courses, 15 credits)

MKT 1210 Marketing Research 3
MKT 1103 Foundations of Marketing and Sales (MKT 1100 & MKT 1102 may be used to satisfy MKT 1103 requirement) 3
MKT 1214 Advertising 3
BUS 2339 Financial Management 3
Pick one from the two courses below: 3
ACC 1101 Principles of Accounting I
ACC 1162 Elements of Accounting

Introductory Level Fashion Courses (5 courses, 15 credits)

BUF 1101 Introduction to the Fashion Industry (formerly MKT 2335) 3
BUF 2203 Visual Merchandising (Writing Intensive Course) 3
BUF 2246 Textiles (formerly MKT 1246) 3
BUF 2255 Merchandise Planning and Buying (formerly MKT 1255) 3
BUF 2400 Product Development in the Fashion Industry 3

Junior Foundation Courses (4 courses, 12 credits)

BUF 3100 Trend Forecasting and Social Media (Writing Intensive Course) 3
BUS 1122 Business Law 3
BUS 2341 Financial Forecasting 3
BUF 2255 Merchandise Planning and Buying (formerly MKT 1255) 3
BUF 2400 Product Development in the Fashion Industry 3
Pick one from the two courses below: 3
MKT 2327 Entrepreneurship
MKT 2300 Direct and Interactive Marketing

Specialization Modules (4 courses, 12 credits)

Select one module from the list below. With department advice and approval, students may also design their own module comprised of courses with equivalent rigor and focus

Module: Fashion Merchandising Administration

PSY 3407 Psychology of Visual Perception 3
BUF 3500 Brand-Image Marketing 3
BUF 3510 Fashion Buying Technologies (formerly MKT 2401) 3
BUF 4500 Omni-Channel Retailing 3

Module: Global Fashion

HIS 1103 Modern Western Civilization 3
BUF 3300 International Retailing 3
BUF 3310 Contemporary Designers and Luxury Markets 3
BUF 4300 Global Sourcing and International Retail Trade (Writing Intensive Course) 3

Module: Innovation in E-Commerce

CST 1101 OR CST 1102 3
COMD 3563 Web Traffic and Analytics 3
BUF 3400 E-Commerce and Global Marketing 3
BUF 4400 Merchandising and Marketing for Digital Platforms 3

Culminating Experience Courses (3 courses, 9 credits)

BUF 4700 Contemporary Issues in the Fashion Industry 3
BUF 4900 Internship 3
Elective Select any Business Discipline course: ACC, BUF, BUS, MKT 3
TOTAL PROGRAM-SPECIFIC REQUIRED AND ELECTIVE COURSES 60
TOTAL NYSED LIBERAL ARTS AND SCIENCE CREDITS 60
TOTAL CREDITS REQUIRED FOR THE DEGREE 120

1 For purposes of advisement, specific courses listed are “double-duty” courses: degree requirements that also meet CUNY Pathways general education requirements in that category. Students are not required to take these courses to meet their GenEd requirements; however, making a different choice may result in additional credits needed to complete the degree.

2 Complete lists of liberal arts and sciences courses and advanced liberal arts courses, as well as semester-specific lists of interdisciplinary courses and writing intensive courses, are available online at the City Tech Pathways website.

3 Students who have already met this requirement may choose any other liberal arts and sciences course in its place.

4 The courses listed here are prerequisites for other required courses. These courses may also be used to fulfill flexible common core or college option requirements. In addition, on approval of the department, other suitable liberal arts courses may be substituted for prerequisite requirements.

5 The number of free elective credits will vary depending upon the programspecific courses students use to meet Common Core requirements. Double duty use of courses is encouraged, as this allows more flexibility in fulfilling liberal arts requirements.