The Bachelor’s degree in the Business and Technology of Fashion (BTF) was created for students desiring to begin and develop careers in the fashion industry. The program provides a clear pathway into many employment opportunities coupled with basic business skills and a sequence of required and elective liberal arts courses. The core curriculum provides insight into the sociological and psychological factors which influence fashion interest and demand in today’s global market. With a rare focus on both business and technology, it is perfectly placed at City Tech, where we are able to take advantage of the technological strengths of the college in all of the forwardlooking high-tech approaches that are defining tomorrow’s economy.

The program requires 120 credits, and graduates will receive a Bachelor of Science degree in the Business and Technology of Fashion. Distinct modules allow students to select a specialization track attuned to progressive industry models and career opportunities. Current modules include Global Fashion, Innovation in E-Commerce and Fashion Merchandising Administration. Entry-level careers for graduates include merchandising, stylists, bloggers and sale associates. Some graduates may progress to positions as buyers, e-commerce executives, product line manager and fashion forecasters.

Progression in the Business and Technology of Fashion Program:

For progression in the curriculum,

• A minimum grade of “C” must be earned in each course designated with the prefix BUF, BUS, or MKT.
• Students must maintain a 2.5 GPA. A student falling below 2.5 will have one semester to resolve this deficit.

If a student fails to meet the above requirements, he/she will be required to withdraw from the BTF curriculum.

Learning Outcomes for the BS in the Business and Technology of Fashion include:

• Identifying and applying general business practices to the specifics of the fashion industry.
• Navigating modern fashion industry electronic resources, including e-commerce and social networking.
• Gaining knowledge of the fundamentals of business, including finance and accounting.
• Distinguishing between domestic and international processes, and adapting to inevitable changes in the fashion industry.
• Applying knowledge about the roles and functions of fashion industry sectors in which products are developed, sourced, produced, marketed, sold, and consumed.

This program is unique within CUNY, and extremely unusual in its focus on both business and technology. It is perfectly placed at City Tech, able to take advantage of the strengths of the College in all of the forward-looking high-tech approaches that define tomorrow’s economy.

The program requires 120 credits, and graduates will receive a Bachelor of Science degree in the Business and Technology of Fashion. Entry-level careers for graduates include merchandiser, stylists, bloggers and sale associates and graduates may progress to buyers, e-commerce executives, product line manager, and fashion forecaster.

Distinct modules allow students to select a specialization track attuned to progressive industry models and career opportunities. Current modules include Global Fashion, Innovation: E-Commerce, and Fashion Merchandising Administration.

WHY NEW YORK

New York City is one of the global centers of the fashion industry. The fashion industry employs over 180,000 New Yorkers, paying $11 billion in wages. Regardless of ups and downs in the economy, the retail and apparel sales sector sees continuous growth, creating great careers related to the business aspects of fashion, in fields including Advertising, Retail Management, Financing, Marketing, and Merchandising.

WHY CITY TECH

What marks every program at City Tech is a strong emphasis on hands-on learning. It is a College that devotes more of its space to specialized labs than to general purpose classrooms. This program is no exception. Students will do significant work with emerging and cutting-edge technologies, included in laboratory courses in Textiles, Visual Merchandising, Merchandising and Marketing in Digital Platforms, Fashion Buying Technologies, and E-commerce and Global Marketing. They will develop the professional skills demanded by an ever-changing global environment, with vastly expanded challenges and opportunities.

WHY YOU

Payscale, a company that looks at salaries, lists City Tech in the top three colleges nationally for the salary potential of graduates. In the heart of Downtown Brooklyn, at the edge of the Tech Triangle, City Tech is the largest public college of technology in the Northeast. Students benefit from the low cost and convenient admission procedures of The City University of New York. The program is approved by the New York State Department of Education, and students can receive all federal and New York state financial aid for which they are eligible.

ARE YOU IN?

For additional information, contact our Program Director, Dr. Alyssa Dana Adomaitis, at 718-260-5757 or AAdomaitis@citytech.cuny.edu.

Already a college student? You can discuss transfer opportunities with our Marketing Coordinator, John Dixon at 718-260-5768 or JDixon@citytech.cuny.edu.

For direct admission spring 2017, visit www.citytech.cuny.edu/admissions. For Fall 2017 admission, go to www2.cuny.edu/admissions/apply-to-cuny.