Communication Design

Communication Design Department Menu

CONTACT US

300 Jay Street
Namm Hall 1113 (N-1113)
Brooklyn, NY 11201

Phone: 718-260-5175

Fax: 718-254-8530

mbiehl@citytech.cuny.edu

Communication Design Management/BTech

The bachelor of technology (BTech) degree is for students who are motivated toward a career in management within the communication fields: advertising, publishing, motion graphics, broadcast and web design. The curriculum in the baccalaureate program provides students with managerial expertise, building on the skills mastered in the AAS program. Offering practical applications in different management scenarios, it enables students to have flexibility of developing their management skills on a diverse array of media within the industry.

Emphasis is placed on acquiring strategic and technical expertise, gaining knowledge to act as media production managers in a variety of roles from evaluating digital files to interpreting, budgeting and coordinating visual information. As part of their program of study, students are required to have two capstone experiences, Senior Project and Internship, which enable them to transition from the classroom to the professional world.

Students may enter as freshmen if they meet the general college admissions criteria. These students follow the Communication Design Management AAS curriculum for the first 60 credits and may earn the AAS along the way. Students may transfer in from the City Tech AAS program in Communication Design Management before or after completing the AAS degree. Students may enter from other programs either at City Tech or from other colleges if they met college criteria for transfer admission. It is not necessary to have earned an associate degree at all. Transcripts of entering students will be evaluated to determine the courses they must complete for the BTech degree. Please consult the admissions office or the department for further information.

Job titles for which graduates may qualify include production artist, project manager, web designer, production designer, quality control manager, color imaging manager, production coordinator, purchasing agent, estimator, print buyer, digital asset manager and media strategist. Among the employers of BTech graduates are Barclays, RR Donnelley, Rolling Press, Time-Warner, Condé Nast Publications, Complex Media, Young & Rubicam Advertising Agency, The New York Times, Mutual of America, Quad Graphics and Quebecor.

Program Outcomes

Graduates of the Communication Design bachelor of technology (BTech) degree program are prepared to obtain employment as production artists, production managers, production designers and production coordinators and have the skill sets to become project managers, producers, studio managers and digital asset managers at media companies, publishers, interactive agencies and corporations. They have proficiency in a range of advanced industry software applications. They are able to demonstrate design skills with a portfolio of professional quality sample. They are also qualified to earn an appropriate master’s degree in related communication design fields or pursue a master’s degree in business administration or marketing.

Graduates will be able to:

  • Develop strategic solutions to design management problems.
  • Function as project managers in an integrated media context or pursue graduate level study in project management or an MBA.
  • Organize and interpret complex data.
  • Research and evaluate information sources.
  • Communicate clearly and concisely in speech and writing.
  • Identify, evaluate and effectively respond to ethical issues as citizens and professionals.
  • Create a dossier representing their problem-solving abilities.
  • Promote cultural diversity and demonstrate the capacity to collaborate.
  • Grow and evolve, personally and professionally

GENERAL EDUCATION COMMON CORE1

21 CREDITS

I - REQUIRED CORE (4 COURSES, 12 CREDITS)


English Composition (2 courses, 6 credits)

ENG 1101 English Composition I 3
ENG 1121 English Composition II 3

Mathematical and Quantitative Reasoning (1 course, 3 credits)

MAT 1190 Quantitative Reasoning or higher 3

Life and Physical Sciences (1 course, 3 credits)

Any Approved Course*

II - FLEXIBLE CORE (6 COURSES, 18 CREDITS)

Select one course from each of the following areas, plus one additional course from any of the five areas; no more than two courses may be selected from any discipline. 18

World Cultures and Global Issues

Any Approved Course

US Experience in its Diversity

Any Approved Course

Individual and Society

Any Approved Course

Creative Expression

Any Approved Course

Scientific World

Any Approved Course

III - COLLEGE OPTION REQUIREMENTS2 (12 CREDITS)

One course in Speech/Oral Communication

COM 1330 Public Speaking3

One interdisciplinary Liberal Arts and Sciences course

Any Approved Course3

Additional liberal arts credits to reach a minimum of 42 credits in general education.

In meeting their general education requirements overall, students must take at least one advanced liberal arts course or two sequential courses in a foreign language.

Liberal Arts Elective/Foreign Language3
Advanced Liberal Arts Elective/Foreign Language3

Writing Intensive Requirement

Students at New York City College of Technology must complete two courses designated WI for the associate level, one from GenEd and one from the major; and two additional courses designated WI for the baccalaureate level, one from GenEd and one from the major.

PROGRAM-SPECIFIC DEGREE REQUIREMENTS 78 CREDITS

Associate-Level Degree Requirements (39 credits)

COMD 1100 Graphic Design Principles I3
COMD 1162 Raster and Vector Graphics3
COMD 1167 Type and Media4
COMD 2330 Digital Photography I2
COMD 2450 Web Design I2
CDMG 1111 Digital Media Foundations2
CDMG 1150 Office Applications3
CDMG 1230 Print Technologies3
CDMG 2300 Cross Media Color Analysis2
CDMG 2303 Content Delivery3
CDMG 2317 Production Cost Management3
CDMG 2406 Project Management I3
CDMG 2901 Career Development3

Select one of the following courses for 3 credits:

ARTH 3311 History of Graphic Design3
COMD 2320 Introduction to Film and Video Production Design3
COMD 2412 Packaging Design3
CDMG 2316 Advanced Image Editing3
CDMG 2414 Media Presentations3
MKT 1102 Principles of Selling 3
MKT 1214 Advertising 3

Baccalaureate-Level Degree Requirements (39 credits)

Required Courses (30 credits)

COMD 3551 Web Design II-Advanced XHTML and CSS 3
COMD 3620 Broadcast Design I 3
CDMG 3500 Digital Quality Assurance 3
CDMG 3607 Digital Asset Management 3
CDMG 3615 Packaging Technology I 3
CDMG 3715 Packaging Technology II 3
CDMG 4600 Topics in Media Management 3
CDMG 4700 Project Management II 3
CDMG 4830 Senior Project 3
CDMG 4900 Media Management Internship 3

Select three of the following courses for 9 credits:

COMD 3563 Web Traffic and Analytics 3
COMD 3630 Broadcast Design II 3
CDMG 3611 Vector Art Editing 3
CDMG 4817 Cost Control Systems Management 3
MKT 1102 Principles of Selling 3
MKT 1210 Market Research 3
MKT 1212 Consumer Behavior 3
MKT 1214 Advertising 3
MKT 2300 Direct and Interactive Marketing 3

ENG 1101 English Composition I Met as GenEd Met as GenEd
ENG 1121 English Composition II Met as GenEd Met as GenEd
MAT 1190 Quantitative Reasoning Met as GenEd Met as GenEd
COM 1330 Public Speaking Met as GenEd Met as GenEd
TOTAL PROGRAM-SPECIFIC REQUIRED AND ELECTIVE COURSES 78
TOTAL NYSED LIBERAL ARTS AND SCIENCE CREDITS 42
TOTAL CREDITS REQUIRED FOR THE DEGREE 120

* Courses required for associate degree

1 Specific courses listed are degree requirements that also meet CUNY Pathways general education requirements in that category.

2 Complete lists of liberal arts and sciences courses and advanced liberal arts courses, as well as semester-specific lists of interdisciplinary courses and writing intensive courses, are available online at the City Tech Pathways website.