The bachelor of technology (BTech) degree is for students who are motivated toward a career in management within the communication fields: advertising, publishing, motion graphics, broadcast and web design. The curriculum in the baccalaureate program provides students with managerial expertise, building on the skills mastered in the AAS program. Offering practical applications in different management scenarios, it enables students to have flexibility of developing their management skills on a diverse array of media within the industry.

Emphasis is placed on acquiring strategic and technical expertise, gaining knowledge to act as media production managers in a variety of roles from evaluating digital files to interpreting, budgeting and coordinating visual information. As part of their program of study, students are required to have two capstone experiences, Senior Project and Internship, which enable them to transition from the classroom to the professional world.

Students may enter as freshmen if they meet the general college admissions criteria. These students follow the Communication Design Management AAS curriculum for the first 60 credits and may earn the AAS along the way. Students may transfer in from the City Tech AAS program in Communication Design Management before or after completing the AAS degree. Students may enter from other programs either at City Tech or from other colleges if they met college criteria for transfer admission. It is not necessary to have earned an associate degree at all. Transcripts of entering students will be evaluated to determine the courses they must complete for the BTech degree. Please consult the admissions office or the department for further information.

Job titles for which graduates may qualify include production artist, project manager, web designer, production designer, quality control manager, color imaging manager, production coordinator, purchasing agent, estimator, print buyer, digital asset manager and media strategist. Among the employers of BTech graduates are Barclays, RR Donnelley, Rolling Press, Time-Warner, Condé Nast Publications, Complex Media, Young & Rubicam Advertising Agency, The New York Times, Mutual of America, Quad Graphics and Quebecor.

Program Outcomes

Graduates of the Communication Design bachelor of technology (BTech) degree program are prepared to obtain employment as production artists, production managers, production designers and production coordinators and have the skill sets to become project managers, producers, studio managers and digital asset managers at media companies, publishers, interactive agencies and corporations. They have proficiency in a range of advanced industry software applications. They are able to demonstrate design skills with a portfolio of professional quality sample. They are also qualified to earn an appropriate master’s degree in related communication design fields or pursue a master’s degree in business administration or marketing.

Graduates will be able to:

• Develop strategic solutions to design management problems.
• Function as project managers in an integrated media context or pursue graduate level study in project management or an MBA.
• Organize and interpret complex data.
• Research and evaluate information sources.
• Communicate clearly and concisely in speech and writing.
• Identify, evaluate and effectively respond to ethical issues as citizens and professionals.
• Create a dossier representing their problem-solving abilities.
• Promote cultural diversity and demonstrate the capacity to collaborate.
• Grow and evolve, personally and professionally