Communication Design

Communication Design Department Menu

CONTACT US

300 Jay Street
Namm Hall 1113 (N-1113)
Brooklyn, NY 11201

Phone: 718-260-5175

Fax: 718-254-8530

mbiehl@citytech.cuny.edu

Communication Design/BTech

The BTech degree, building on the solid foundation in visual expression of the first two years, develops students’ abilities to frame, research and solve increasingly complex visual communication problems. It also offers students an opportunity to specialize in a specific area of expertise within the Communication Design field. Upon completing 60 credits, students select an area of concentration: Advertising Design, Animation/Illustration/ Game Design Graphics, Broadcast Design, Graphic Design, or Web Design. Students develop a professional portfolio that represents their talents and prepares them for employment upon graduation.

Program Outcomes

Graduates of the Communication Design bachelor of technology (BTech) degree program are prepared to obtain employment as designers, junior art directors, and art directors in advertising, graphic designers, art directors, web designers, broadcast designers, animators and game graphics designers. They demonstrate conceptual and creative design skills with a professional portfolio. They are also qualified to apply for masters programs in related communication design fields. In recent years, graduates of the program have been employed by such organizations as JC Penney, ABC-TV, SONY, Saatchi & Saatchi Advertising, Marriott, Book-of-the Month Club, DC Comics, Metropolitan Transit Authority, Simon & Schuster, McGraw-Hill, Draft-FCB Advertising, Fairchild Publications, Citicorp, Grey Advertising and many others.

Graduates will be able to:

  • Think critically and creatively to solve visual communication problems.
  • Function as designers in a professional context or pursue graduate level study in design.
  • Organize and interpret complex data.
  • Research and evaluate information sources.
  • Communicate clearly and concisely in speech and writing.
  • Identify, evaluate and effectively respond to ethical issues as citizens and professionals.
  • Develop multiple viable solutions to design problems.
  • Create portfolios representing conceptual and visual problem solving abilities.
  • Value cultural diversity and demonstrate the capacity to collaborate.
  • Grow and adapt, personally and professionally.

Admission to the Bachelor of Technology Program

There are many ways a student can enter the bachelor of technology program in Communication Design. Students who enter the program as freshmen must meet the College standards. For more information on these guidelines, Click here. Students who do not meet these guidelines may be admitted into the AAS degree program in Communication Design and apply to transfer into the BTech program after achieving CUNY proficiency in reading, writing and mathematics. Students may also enter from other programs either here at City Tech or from other colleges. It is not necessary to have earned an associate degree at all. Transcripts and portfolios of entering students will be evaluated to determine the courses they must complete for the bachelor of technology degree. The department also has articulation agreements with specific departments and programs at Borough of Manhattan, Bronx and Kingsborough Community Colleges. Students from these colleges who complete all specific course requirements will not be required to take more than 60 credits to complete the BTech program. Please consult the department for further information.

All students admitted to programs of upper-division study in The City University of New York are required to meet standards of proficiency in reading, writing and mathematics, demonstrated by passing CUNY skills assessment tests in these three areas to become eligible for baccalaureate-level courses. Those who do not demonstrate the necessary proficiency upon entry must complete developmental courses. Students who have not achieved proficiency in all three areas will be denied access to communication design courses.

Advanced Standing Credit

There are great differences in communication design course offerings from one college to another. Credit will be granted for courses taken at other colleges if the courses are considered equivalent to those offered at New York City College of Technology. Final determination of credits for advanced standing granted to any student in this department will be made by the Registrar of New York City College of Technology and the Chair of the Communication Design Department.

The department currently has articulation agreements with specific departments, degrees, and programs at Bronx Community College, Borough of Manhattan Community College, and Kingsborough Community College.

Approximate Additional Costs other than Tuition and College-wide Fees for the Baccalaureate Degree Program

Textbooks $750
Materials and supplies $1500

GENERAL EDUCATION COMMON CORE1

42 CREDITS

I - REQUIRED CORE2 (4 COURSES, 12 CREDITS)


English Composition (2 courses, 6 credits)

ENG 1101 English Composition I* 3
ENG 1121 English Composition II* 3

Mathematical and Quantitative Reasoning (1 course, 3 credits)

Select one of the following courses

MAT 1190 Quantitative Reasoning or higher* 3

Life and Physical Sciences (1 course, 3 credits)

Any Approved Course*

II - FLEXIBLE CORE2 (6 COURSES, 18 CREDITS)

In addition to the courses specified below, select three courses from the remaining areas; no more than two courses may be selected from any discipline. In meeting these requirements, in addition to the required classes, students must choose one of the following: a second Pathwaysapproved ARTH 1100-series course or AFR 1301 or 1304.


World Cultures and Global Issues

Any Approved Course

US Experience in its Diversity

Any Approved Course

Creative Expression

ARTH 3311 The History of Graphic Design* 3

Individual and Society

PSY 1101 Introduction to Psychology* 3

Scientific World

PSY 3407 Psychology of Visual Perception 3

One additional course from any group

Any Approved Course

Writing Intensive Requirement4

Students at New York City College of Technology must complete two courses designated WI for the associate level, one from GenEd and one from the major; and two additional courses designated WI for the baccalaureate level, one from GenEd and one from the major.

III - COLLEGE OPTION REQUIREMENT3 (12 CREDITS)

One course in Speech/Oral Communication

COM 1330 Public Speaking or higher 3

One interdisciplinary Liberal Arts and Sciences course

SBS 2000 Research Methods for the Social and Behavioral Sciences 3
Additional liberal arts credits to reach a minimum total of 42 credits in general education. In meeting their general education requirements overall, students must take at least one advanced liberal arts course or two sequential courses in a foreign language. 6
PROGRAM-SPECIFIC DEGREE REQUIREMENTS 78 CREDITS

Associate-Level Courses (39 credits from AAS)

COMD 1100 Graphic Design Principles I3
COMD 1103 Foundation Drawing2
COMD 1162 Raster and Vector Graphics3
COMD 1167 Type and Media4
COMD 1200 Graphic Design Principles II3
COMD 1231 Figure Drawing2
COMD 2300 Communication Design I3
COMD 2327 Typographic Design II2
COMD 2330 Digital Photography I2
COMD 2400 Communication Design II3
COMD 2427 Typographic Design III2
COMD 2450 Web Design I2
CDMG 1111 Digital Media Foundations2

Program-Specific Elective Courses

Select two 3-credit courses from the following6
COMD 1292 3-Dimensional Design 3
COMD 2313 Illustration I: Basic Principles 3
COMD 2320 Intro to Film and Video Design Production 3
COMD 2340 Digital Photography II 3
COMD 2412 Packaging Design 3
COMD 3413 Illustration II: Character Design 3
COMD 2316 Advanced Image Editing 3
COMD 3532 Print Production for Designers 3

Baccalaureate-Level Courses

Select one module (6-8 required courses)18-24

Web Design Module

COMD 3551 Web Design II: Advanced XHTML & CSS 3
COMD 3562 UX and UI Design 3
COMD 3563 Web Traffic and Analytics 3
COMD 3652 Web Design III: Design Studio 3
COMD 3662 Interactive Animation 3
COMD 3663 Dynamic Web I: Web 2.0 3

Graphic Design Module

COMD 3501 Corporate Identity Design 3
COMD 3503 Topics in Graphic Design 3
COMD 3527 Advanced Typography 3
COMD 3601 Information Design I 3
COMD 4611 Publication Design 3
CDMG 3532 Print Production for Designers 3

Advertising Design Module

COMD 3500 Campaign Development I 3
COMD 3523 Storyboard Concepts 3
COMD 3600 Campaign Development II 3
COMD 3610 Interactive Art Direction for Advertising 3
COMD 3662 Interactive Animation 3
CDMG 3532 Print Production for Designers 3

Broadcast Design Module

COMD 35214 Motion Graphics I 3
COMD 3523 Storyboard Concepts 3
COMD 36204 Broadcast Design I 3
COMD 36214 Motion Graphics II 3
COMD 36304 Broadcast Design II 3
ENT 3390 Sound for Multimedia 3

Animation/Illustration/Game Design Graphics Module


Option A

COMD 35084 Introduction to Game Design Concepts 3
COMD 3523 Storyboard Concepts 3
COMD 35404 2-Dimensional Animation I 3
COMD 36404 3-Dimensional Animation and Modeling I 3
COMD 3641 2-Dimensional Animation II 3
COMD 37404 3-Dimensional Animation and Modeling II 3
COMD 38084 3-Dimensional Game Graphics 3
COMD 46404 3-Dimensional Animation and Modeling III 3

Option B

COMD 3413 Illustration II: Character Design 3
COMD 35084 Introduction to Game Design Concepts 3
COMD 35134 Illustration III: Narrative 3
COMD 3523 Storyboard Concepts 3
COMD 35404 2-Dimensional Animation I 3
COMD 36134 Illustration IV: Professional Practice 3
COMD 36404 3-Dimensional Animation and Modeling I 3

Additional Program-Specific Courses

COMD 4701 Illustration II: Character Design 3
COMD 48014 Introduction to Game Design Concepts 3
COMD 48304 Illustration III: Narrative 3
COMD 4900 Storyboard Concepts 3
ARTH 1100-series

AFR 1301

AFR 1304
General Physics I: Algebra Based
OR
Introduction to the Art of Africa
OR
African American/Caribbean Art
Met as GenEd
ARTH 3311 The History of Graphic Design Met as GenEd
COM 1330 Public Speaking or higher Met as GenEd
ENG 1101 English Composition I Met as GenEd
ENG 1121 English Composition II Met as GenEd
MAT 1190 Quantitative Reasoning or higher Met as GenEd
PSY 1101 Introduction to Psychology Met as GenEd
PSY 3407 Psychology of Visual Perception Met as GenEd
SBS 2000 Research methods in the Social and Behavioral Sciences or Foreign Language Met as GenEd

Program-specific electives to reach or exceed 120 credits

Choose from approved list

COMD BTech electives

CDMG 2316 Digital Imaging Production
CDMG 3532 Print Production for Designers
CDMG 3607 Digital Data Asset Management
CDMG 3611 Vector Art Editing
COMD 1292 3D Design
COMD 2313 Illustration I: Basic Principles
COMD 2320 Intro to Film & Video Production
COMD 2340 Digital Photography II
COMD 2412 Packaging Design
COMD 3413 Illustration II: Character Design
COMD 3500 Campaign Development I
COMD 3501 Corporate Identity Design
COMD 3502 Topics in Advertising
COMD 3503 Topics in Graphic Design
COMD 3508 Intro to Game Design Concepts
COMD 3513 Illustration III: Narrative
COMD 3521 Motion Graphics I
COMD 3523 Storyboard Concepts
COMD 3527 Advanced Typography
COMD 3530 Advanced Photo Studio
CDMG 3532 Print Production for Designers
COMD 3540 2D Animation I
COMD 3551 Web Design II Advanced XHTML & CSS
COMD 3562 Web Site Architecture
COMD 3563 Web Analytics, SEO & SEM
COMD 3600 Campaign Development II
COMD 3601 Information Design
COMD 3603 Topics in Typography
COMD 3610 Interactive Art Direction for Advertising
COMD 3613 Illustration IV: Professional Practice
COMD 3620 Broadcast Design I
COMD 3621 Motion Graphics II
COMD 3627 Time-Based Typography
COMD 3630 Broadcast Design II
COMD 3640 3D Animation & Modeling I
COMD 3641 2D Animation II
COMD 3652 Web Design III / Design Studio
COMD 3662 Interactive Animation
COMD 3663 Dynamic Web I: Web 2.0
COMD 3712 Topics in Packaging Design
COMD 3808 3D Game Graphics
COMD 4611 Desktop Publication Design I
COMD 4711 Desktop Publication Design II
COMD 4713 Advanced Illustration III
COMD 4741 2D Animation III
COMD 4762 Interactive Interface Design
COMD 4763 Dynamic Web II
COMD 4764 Design for Mobile Devices
COMD 4843 Career Strategies for Animation
COMD 4860 Streaming Media for the Web
COMD 4640 3D Animation & Modeling III
LIB 1201 Research & Documentation In Information Age
MKT 241 Marketing Management
ENT 3390 Sound for Multimedia
ENG 2570 Writing in the Worklplace
ENG 2575 Technical Writing
ARTH Any Art History course
AFR 1301 Introduction to the ART of Africa
AFR 1304 African American Caribbean Art

CST Web Module Courses

CST 2301 Multimedia and Mobile Device Programming (If a student already took the course as part of AAS degree requirement, he/she will need to take another 3 credit elective course)
CST 3513 Object-Oriented Programming
CST 3519 Advanced Web Client Technologies
CST 3606 Object-Oriented Systems Analysis and Design
CST 3613 Application Development with Databases
CST 4708 Software Development and .NET Framework
CST 4713 Dynamic Web Development: Servlets and JSP
TOTAL PROGRAM-SPECIFIC REQUIRED AND ELECTIVE COURSES 78
TOTAL NYSED LIBERAL ARTS AND SCIENCE CREDITS 42
TOTAL CREDITS REQUIRED FOR THE DEGREE 120

*Courses required for associate degree

1 Specific courses listed are degree requirements that also meet CUNY Pathways general education requirements in that category.

2 Transfer credit for these Flexible Core areas supersedes and replaces the specific requirements listed.

3 Complete lists of liberal arts and sciences courses and advanced liberal arts courses, as well as semester-specific lists of interdisciplinary courses and writing intensive courses, are available online at the City Tech Pathways website.

4 Potential substitutes are any COMD 3500 level course, or CDMG 3611