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Fashion Marketing/AAS

The Fashion Marketing program is designed for the student interested in the dynamics of fashion, both as a business and as an expression of contemporary culture.

The study of fashion begins with the fundamentals of business, marketing and merchandising of fashion goods and technical product information. Through the core curriculum the student gains insight into many subjects that help to explain sociological and psychological factors which influence fashion interest and demand in today’s global market.

Students in fashion marketing are introduced to buying and management careers in fashion-related manufacturing firms, showrooms, retail stores and electronic commerce. Graduates are employed in business organizations in the United States and Europe as executive or administrative trainees in the growing field of fashion marketing and business management. Some establish and operate their own businesses. Among the employers of graduates are Saks, Macy’s, J.C. Penney, ENYCE, the Gap, Bloomingdale’s, Dolce & Gabana, Mary Kay Cosmetics, Victoria’s Secret and Models.com. Graduates have a history of success in the industry and many advance to higher executive positions. Many continue their education and receive baccalaureate degrees.

Learning Outcomes in Fashion Marketing

The Fashion Marketing program at City Tech will help students learn:

  • Theoretical knowledge and practical skills necessary for career success and professional advancement in fashion marketing.
  • How to meet the professional employment needs and obtain a career in fields such as fashion merchandising, merchandise planning and control, textiles, and fashion buying.
  • Hands-on experience through field trips to fashion markets, showrooms and trade shows that enhance the overall learning experience.
  • How to further your college career by transferring to a senior college to acquire a baccalaureate degree.

GENERAL EDUCATION COMMON CORE1

21 CREDITS

I - REQUIRED CORE2 (3 COURSES, 9 CREDITS)


English Composition (1 course, 3 credits)

ENG 1101 English Composition I 3

Mathematical and Quantitative Reasoning (1 course, 3 credits)

MAT 1190 or higher Quantitative Reasoning 3

Life and Physical Sciences (1 course, 3 credits)

Any Approved Course3

II - FLEXIBLE CORE (4 COURSES, 12 CREDITS)*

In addition to the two required courses listed below, select one course each from any two of the other four areas; no more than two courses may be selected from any discipline. 6

Individual and Society

ECON 1401 Macroeconomics 3
COM 1330 or higher Public Speaking 3

World Cultures and Global Issues

Any Approved Course

US Experience in its Diversity

Any Approved Course

Creative Expression

Any Approved Course

Scientific World

Any Approved Course

Writing Intensive Requirement3

Students at New York City College of Technology must complete two courses designated WI for the associate level, one from GenEd and one from the major; and two additional courses designated WI for the baccalaureate level, one from GenEd and one from the major.

PROGRAM-SPECIFIC DEGREE REQUIREMENTS 39 CREDITS
MKT 1100 Essentials of Marketing3
MKT 1102 Principles of Selling3
MKT 1210 Marketing Research3
MKT 1214 Advertising3
MKT 1246 Textiles (Spring only)3
MKT 1255 Merchandising Planning and Control (Fall only)3
MKT 23004 Direct Marketing and Interactive Marketing3
MKT 23274 Entrepreneurship3
MKT 2335 Fashion Merchandising (Fall only)3
MKT 2401 Fashion Buying (Spring only)3
BUS 1122 Business Law3
BUS 2339 Financial Management3
BUS 24255 Business Management3
ENG 1101 English Composition I Met as GenEd
MAT 1190 Quantitative Reasoning Met as GenEd
ECON 1401 MacroeconomicsMet as GenEd
COM 1330 Public Speaking or higherMet as GenEd
TOTAL PROGRAM-SPECIFIC REQUIRED AND ELECTIVE COURSES 39
TOTAL NYSED LIBERAL ARTS AND SCIENCE CREDITS 21
TOTAL CREDITS REQUIRED FOR THE DEGREE 60

1 Although students enrolled in AAS programs are not required to meet all of the CUNY Pathways requirements, the college and program general education requirements are organized by Pathways categories to inform students of their standing should they transfer to a CUNY baccalaureate program.

2 Specific courses listed indicate double duty courses, i.e., program degree requirements that also meet general education requirements in that category.

3 A semester-specific list of writing intensive courses is available online at the City Tech Pathways website.

4 Potential substitutes for MKT 2300 and MKT 2327 are MKT 1212 or MKT 1214. Only one of these courses may be substituted per student.

5 A potential substitute for BUS 2425 is IS 901 (required: a 3.0 minimum GPA and departmental permission).