This program is designed for the student interested in the dynamics of fashion, both as a business and as an expression of contemporary culture. The study of fashion begins with the fundamentals of business, marketing of fashion goods and technical product information. Students in fashion marketing are introduced to buying and management careers in fashion-related firms, showrooms, retail stores and buying offices. Graduates have a history of success in industry and many have advanced to high executive positions. Many continue their education and receive their baccalaureate degrees.
