Associate in Applied Science in Graphic Arts ADVERTISING PRODUCTION MANAGEMENT

This program is designed for students seeking a career in the New York area's multi-billion dollar graphic arts industry, which includes advertising, printing, publishing, corporate communications and new media. Students learn theory followed by laboratory work, using current industry specifications and standards. A knowledge base and skill sets are developed through courses in office systems, estimating, imaging, page assembly, prepress, presswork, binding and finishing, quality control and customer service. Students also learn about current industry developments through lectures, field trips, guest speakers and participation in industry events.

Students may obtain the AAS degree and then continue their studies in the BTech in graphic arts production management program. It is not necessary to complete the AAS degree to transfer to the baccalaureate program. This may be done after completing 24 credits and achieving CUNY certification in reading, writing and mathematics. The AAS degree will be earned upon completion of the required 60 credits.

Graduates of the AAS program qualify for such positions as assistant production managers, customer service representatives, sales people, assistant estimators, desktop publishing operators, imaging and scanning operators, quality control specialists, prepress technicians and magazine book makeup coordinators. Employers of graduates include Newsweek magazine, RR Donnelley, Tanagraphics, AOL-Time-Warner, Condé Nast Publications, Young & Rubicam Advertising Agency, Quad Graphics and Quebecor World.