The advertising design industry is one of the most creative and dynamic in the United States, employing over 284,000 people with annual expenditures of over $200 billion. Advertising agencies, graph- ic design firms, corporate communications departments, publishing companies, television studios and other design-related operations offer many challenging and rewarding careers as advertising art direc- tors, graphic designers, computer graphics and website designers, illustrators, comic book artists and packaging designers.
New York City, the leading center of advertising design in the United States, with over 2,000 advertising agencies, design studios, publishing and new media companies, offers graduates many possibil- ities for full-time or free-lance employment in the field.
Founded in 1946, the department has an outstanding 50+ year record of preparing men and women for creative careers in advertising, graphic design and communications media. It offers two degree pro- grams in advertising design: a two-year lower-division program lead- ing to the associate in applied science (AAS) in art and advertising design and a four-year program leading to the bachelor of technology (BTech) degree in communication design. The department also offers certificate, AAS and BTech degree programs in graphic arts. For the convenience of those employed in the advertising design industry or elsewhere, the department makes courses available during day and evening hours on either a full- or part-time basis.
The AAS degree program in art and advertising design provides students with a solid foundation in theory and current practices of the advertising design industry and a core of liberal arts and science courses. Students are offered a broad range of foundation courses — from life drawing, design and color, painting, typography, photogra- phy and design studio procedures to advanced courses including com- puter graphics, advertising, illustration, web design, packaging design and an advertising design internship. The program prepares students for successful entry into the advertising design profession with broad knowledge of the industry, a solid foundation in liberal arts and sci- ences and a well-rounded portfolio.
In recent years, graduates of the program have been employed by such organizations as JC Penney, ABC-TV, SONY, Saatchi & Saatchi Advertising, Marriot, Book-of-the Month Club,DC Comics, Metropolitan Transit Authority, Simon & Schuster, McGraw-Hill, FCB Advertising, Fairchild Publications, Citicorp, Grey Advertising and many others. Some graduates have opened their own agencies, while others have gone on to earn baccalaureate and graduate degrees in the fields of advertising design, graphic design, fine arts and art education.
Since 1989, selected students may spend one semester at the University of Central England in Birmingham, England, studying European approaches to advertising and graphic design.
Placement in the associate in applied science program requires a high school diploma or GED. Students need not have majored in art in high school, but it is desirable that entering students have taken some prior courses in lettering, layout, design and drawing or painting.
The student admitted as a transfer is advised to go to the office of the registrar to obtain an application for advanced standing and file it with the registrar during the announced filing period. Since there are differences in advertising design and graphic arts course offerings from one college to another, each application for advanced standing credits will be individually reviewed. Credit will be granted for courses taken at other colleges, if the courses are considered equivalent to those offered at New York City Technical College. Final determination of credits for advanced standing will be made by the registrar and the chair of the advertising design and graphic arts department.