John McVicker is an Associate Professor of Advertising Design in the Advertising Design and Graphic Arts Department at New York City College of Technology. Professor McVicker received his master’s in Advertising Design from the City College of New York (CUNY) and his bachelor’s degree from the School of Visual Arts.
Professor McVicker began his career at McCann-Erickson Worldwide (part of Interpublic). In addition to McCann, John’s ad agency experience includes Dancer, Fitzgerald, Sample (now Saatchi & Saatchi) where he rose to the rank of vice president. In 1991, he started his own company, Ad+Plus Advertising Concept & Design Inc. His major account experience includes: Coke, BMW, Toyota, Schick, Seagrams and Mead Papers.
In addition to art direction, Professor McVicker has produced many national TV commercials for such clients as: Duracell, General Mills, and Toyota. His TV work has been cited in Advertising Age’s 100 Best TV spots. He has won major advertising awards, including a Clio, a gold Effie and 2 gold ADDYs. The MOMA has recognized Professor McVickers’s by displaying three samples of his work in their permanent graphic design collection.
Professor McVicker teaches at both the associate and baccalaureate levels. His AD700 design team class takes on many real world assignments such as designing an ad and billboard compaign for Long island Hospital’s Rape Crisis Intervention Center. Since 2000, he has brought many distinguished industry professionals to the college for the department’s Seminar Series. Speakers have included Warren Berger, author of the acclaimed book Advertising Today and the art director/author J.C. Suares.
Professor McVicker’s current projects include the writing of a proposed
course outline for a new copyrighting for advertising course and a student
design project for Time, Inc. Professor McVickers believes that students
who understand both concept and technology will be the leaders in tomorrow’s