Assistant Professor TANYA GOETZ

Tanya Goetz is an Assistant Professor in the Advertising Design and Graphic Arts Department of New York City College of Technology. A 1987 graduate from the University of Connecticut with a B.A. in Economics and Journalism, she earned a MA from Hunter College in 2001.

Prior to joining NYCCOT’s faculty in 2003, Professor Goetz worked in the magazine production field for over 16 years at various trade and consumer publications. As prepress manager for Scientific American, she managed the magazine’s transition to computer-to-plate (CTP) in 1995, making it the nation’s first magazine to eliminate film in its plate-making process. In 1998, she became Quality & Technology manager for U.S. News & World Report, where she developed the magazine’s digital ad specifications and coordinated the establishment of an in-house prepress facility.

Working with groups such as the DDAP (Digital Distribution for Advertising in Production) she promoted the adoption of standardized ad specifications. In recognition of these efforts, in 2001 she was named a member of the “Folio 40,” a listing of publishing’s 40 most influential people. Professor Goetz continues to support industry efforts to streamline workflows as a member of the education committee of P3, partnership in Print Production. She is particularly interested in emerging virtual proofing systems and the setting of industry-wide standards for digital photography. Professor Goetz hopes to share with her students the endless fascination of managing color in multiple color spaces—CMYK, RGB, LAB, etc.-- in a world where no two individuals see color the same way.